Chapter 5 Marketing Strategy PhD skills
What’s unique about my approach? Mixing the oriental and western PhD training.
- Chinese scholars are better at summarizing the teaching/ standardizing
- American scholars are better at originality/ high quality questions
5.1 Reading
5.1.1 Meta skill to gain
Screen information quickly in this information overload age
Figure content with enough depth by discussing with other people/ expert screening
Acquire the beginner to expert mindset, so that you can be the teacher to give feedback to students
5.1.2 Reading Purpose
5.1.2.1 Conversant reading/ narrow
- build a system of knowledge mgmt - in R book or Notion (30 mins summary)
- Extract word, logic and structure of the papers in your field (90-120 mins read) - variables, measurement, method, research design, theory
- Practice screening information to see the big picture (10 mins skim)
How to train: detailed note. 2 pgs on one paper + challenger reading + response paper on several key conversant
Two types of papers: 1) Theory paper a) gist of thesis b) logic of the argument c) propositions
- Empirical paper
- gist of RQ b) logic of argument c) hypothesis - key finding d) Method, measure